Kerala Tourism’s plan to promote the destination as ideal for adventure tourism depends largely on safe facilitation of these activities.
It is different from tested and proven leisure holidays and the State should tap the sector to increase footfall, according to experts who attended the ‘Let’s talk Adventure,’ a session organised by Kerala Tourism on Friday to prepare a road map for adventure and activity-oriented tourism.
“Kerala has everything except snow and ice,” Sam T. Samel, Managing Director, Kalypso Adventures, a pioneer in adventure tourism, said. He suggested that the State can take up zip line, high ropes, artificial climbing wall, parasailing and kite surfing. The annual meeting of Adventure Tour Operators Association of India would be held at Kumarakom this year, Mr. Samuel, who is an executive council member, said.
Director of Tourism P. Balakiran said the adventure and activity-oriented tourism would help the State achieve the target of drawing 2 million foreign tourists and 19 million domestic tourists by 2021.
Minister for Tourism Kadakampally Surendran, who inaugurated the deliberations, noted that activity-oriented programmes had helped the growth of tourism.
