: Kerala Tourism has come up with new initiatives and customised travel packages to woo tourists from across the world during the lean monsoon season in the State.
In God’s Own Country, Kerala Tourism has rolled out 10 tailor-made tour packages focussing on destination, tourism products and ancient Ayurveda practices.
The customised tour packages’, launched in association with 21 accredited tour operators on the official website of the Kerala Tourism, is valid till September 30, a tourism official said. The initiative is the first after the change of guard in the State after the May 16 elections.
Facebook posts and campaign through print media will be taken up in the coming days for the Dream Season packages. Diversified tourism products and services, the hallmark of Kerala Tourism, is reflected in the packages that range from two nights-three days to 13 nights-14 days.
Aptly, they have been named North Kerala Delight, Genuine Ayurveda @ North Kerala, Genuine Ayurveda @ South Kerala, Kerala Magic, Beach Symphony, Backwater Beckons, Amazing South Kerala, Enchanting Kerala, Majestic Munnar and Moonwalk @ Munnar.
The package costing in the range of Rs.7,500 to Rs. 98,200 will cover all the major tourist destinations across the State.
Enchanting Kerala will give a State-wide tour from Bekal to Kovalam in the south and the Moonwalk @ Munnar has been designed for newly wedded couples. The highlight of the honeymoon package is a candlelight dinner on a houseboat.
Those booking any of the 10 packages will automatically reach the listed tour operator who will have to accept it in 12 hours. In the next 48 hours, the itinerary will reach the mail of the person who has booked the package.
The visitor can either accept or reject it. The tour operator has been given the freedom to reduce the fares and cost of package. However, he will have to confirm the booking to the department, the official said.