The third edition of Kerala Blog Express, the pioneering blogger outreach programme of Kerala Tourism, has bagged the much coveted ABBY award – the Oscar of Indian advertising – in the Social Media (Outreach) category.
Conceived by Stark Communications, Kerala Tourism’s creative and brand management agency, Kerala Blog Express 3.0 beat out campaigns from a competitive pool that included several corporate giants.
From February 15 to 29, the select group – among whom were travel, lifestyle and food bloggers, photographers and Vloggers – covered more than 2,300 km from Thiruvananthapuram to Wayanad in a specially branded luxury coach.