‘Karthumbi’ gets going at Attappady

First batch of Adivasi group’s umbrella brand sold to Technopark staff

May 30, 2017 12:15 am | Updated 12:30 am IST - Thiruvananthapuram

Minister A.K. Balan handing over Karthumbi umbrellas to representatives of Prathidhwani at Attappady on Monday.

Minister A.K. Balan handing over Karthumbi umbrellas to representatives of Prathidhwani at Attappady on Monday.

Minister for Welfare of SC/STs and Backward Classes A.K. Balan distributed the first batch of Karthumbi umbrellas, the entrepreneurial venture of a group of Adivasi women from Attappady. The umbrellas were handed over to Y.V. Maggie, vice president of Prathidhwani, socio-cultural organisation of Technopark employees, at a function held at the Thambu office in Attappady on Saturday.

Price is ₹350

The umbrellas project was launched by Thambu to ensure social security for the tribal families in Attappady. Around 60 women are involved in the project. Over the past two days, 1,122 orders were received from Technopark employees for Karthumbi umbrellas. Each umbrella costs ₹350. For the women who are part of the project, a daily income of ₹500-700 is ensured.

Sholayur grama panchayat president Rathina Ramamoorthy presided over the umbrella distribution function.

Good response

The representatives of Prathidhwani expressed satisfaction at the response from the Technopark employees to the project. More organisations and individuals from Kerala and abroad have placed orders for the umbrellas following the campaign by Prathidhwani.

Those who placed pre-orders will get the umbrellas by the first week of June, in time for the monsoon.

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