The Confederation of Kerala Tourism Industry (CKTI) has asked the State government not to go back on the move to make actor Amitabh Bachchan the brand ambassador of Kerala Tourism.
“Political interests should not interfere with a good decision. His assignment would give a great boost to the brand of Kerala Tourism,” CKTI president E.M. Najeeb said in a statement here on Monday.
Mr. Bachchan had a good stature internationally and withdrawing such an offer would be a loss to the industry and the people of Kerala, the CKTI noted.
Mr. Najeeb expressed hope that the government would do a rethink and clear the confusion.