Rush2You, a fledgling start-up in the capital city, may not have an array of products on display on their website, but what they have done is to tap into the potential presented by the growing inconvenience of stepping out to shop.
Rush2You is essentially a delivery service that answers to 90372 42959 or a Facebook message. The brainchild of 22-year-old Raj Baiju, the venture has already taken off with the number of calls from city residents rising by the day despite the lack of advertising. The simple idea of liaising between stores and consumers was something Raj had been nurturing as a first-year Business Studies student in Delhi University.
“That was the time when Flipkart was launched and everyone was talking about the convenience of the service. So I thought of starting something on a smaller scale at home, but specialised in providing everyday products such as groceries,” said Raj. He wanted to create jobs, rather than find one and work under an employer.
Launched in September, Rush2You now has five employees. They have already received great feedback on their Facebook page. Customers have appreciated their speed of delivery and range of items and stores already on their list. The most number of calls they catered to in a day so far is 28, said Raj. Most of the calls are from customers seeking food from their favourite restaurants that either do not have a delivery service or deliver items to selected destinations in the city.
“Most eateries and bakeries do not have their own delivery service because of the investment involved. Customers are irked by the ‘minimum order’ tag and owners simply cannot afford to establish such a service otherwise,” he explained. Recruitment of employees is on and Raj is confident that Rush2You would be able to boast of a fleet of delivery personnel to cater to the growing demand. Delivery charges start at Rs.10. Moreover, they require no minimum order amount. “Even if the caller asks for one candy bar, we will get it from wherever he or she pleases,” said Raj. The caller is charged by the distance. Raj has plans to expand Rush2You to other parts of the State as well and turn it into an agency that restaurants, lifestyle stores and pharmacies can outsource the responsibility of delivering goods. He takes on the challenge of convincing the largely suspicious city populace, personally visiting first-time callers and convincing them of the efficiency. “Which is why starting here at the capital appealed to me: there is a more diverse population here and if this can succeed here, then Rush2You is certainly on the right track,” said Raj.