“Inflation ho ya recession, humari country mein shaadiyan hoti rehti hai.” (Whether there's inflation or recession, weddings keep happening in our country) This dialogue from the Bollywood film Band Baaja Baaraat perfectly encapsulates the country's insatiable appetite for elaborate weddings.

For those who realise the potential in it — the country's most frequent, elaborate event — wedding planning is truly an ingenious career idea.

However, ask the professionals and they'll be quick to tell you that wedding planning is a lot more than just song and dance.

On a typical wedding day, the bride is a vision, the food is a lavish spread and the flowers are more than just articles for decoration. Children in heavily embroidered clothes run across the stage while their parents and guardians sit around the table discussing how this wedding is better than the last, or how it unfortunately isn't.

In the midst of these colourful proceedings, you may notice someone busily ensuring that the drinks are being re-filled, the bride's ‘dupatta' doesn't trail and the photographer gets all the needed shots. This, busy body is the wedding planner. “There is an unfathomable amount of emotion involved in a wedding.

Even if everything is arranged perfectly, there are toothpicks missing for the starters, people tend to talk only about the latter,” says Ashwin U.G. of Avenues Hospitality.

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