Milk procurement has increased by 5,000 litres per day after subsidy announcement

If Nandini brand ‘Mysore Pak’ and ‘Bite’ have cast a spell on you, one more product will hit the stores — cashew burfi, soon, according to Dakshina Kannada Cooperative Milk Producers Union (DKMUL) President Raviraj Hegde.

He said, “We are waiting for a minister to launch the product.” The new burfi is made of maida, sugar and milk powder besides cashew. This will be packaged in a way similar to Mysore Pak and will be available in 100 grams and 250 g packets. The union did carry out three trials of the product and incorporated the changes following feedback from select customers. Apart from Dakshina Kannada, the Cashew Burfi will be marketed in Hassan and Shimoga, said DKMUL Managing Director B.K. Satyanarayana told presspersons on Saturday.

More in pipeline

The union is preparing to launch banana- and pineapple flavoured milk. This will add to pista, badam, rose and chocolate flavoured milk, which are being marketed. Market testing of banana-flavoured milk is on, while that of pineapple is over.

The union will also release ready-to-eat jamoon in tins, which were being procured from Mother Diary now, Mr. Satyanarayana said.

Increase

Mr. Hegde said announcement of Rs. 4 subsidy by the State government for farmers producing milk has led to increase procurement of milk. “Since the announcement, procurement of milk has increased by nearly 5,000 litres per day,” Mr. Hegde said. Unlike concerns of other milk unions over increase in procurement, the State government’s measure helps DKMUL to bridge the gap between procurement and demand. Now, the union was selling around three lakh litres of milk as against procurement of nearly 2.23 lakh litres, Mr. Hegde said.

Mr. Hegde said the union has opened milk parlours in three railway stations — Mangalore Central, and Mangalore Junction and Subramanya.

There has been good response to the milk parlours opened in Udupi Government Hospital and on the Mangalore University campus. Work was on to set up a new manufacturing unit of the Mangalore Diary at a cost of Rs. 26.5 crore. The union has also planned to set up 75 units in Dakshina Kannada that will use arecanut leaves to produce fodder for cattle, Mr. Hegde said.

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