Soon, people will be able to hear 25 second-long jingles on hotspots of tourism in Udupi on FM Radio from August 11.
These jingles – five each in Kannada and English produced by the Tourism Department – focus on different aspects of tourism in Udupi. The jingles will be broadcast in Mangaluru, Bengaluru and Mumbai.
Various themes
Each jingle has a separate theme. One focuses on beaches in the district such as Malpe, Kaup, Othinene, Padubidri and Bengre Hoode. Another focuses on wildlife such as Mookambika Wildlife Sanctuary, Kudremukh National Park and river-rafting at the Sitanadi Nature Camp.
The third focuses on pilgrimage spots including Sri Krishna Mutt/Temple in Udupi, Sri Mookambika Temple in Kollur, Anegudde Vinayaka Temple in Kumbhashi and St. Lawrence Basilica in Attur while the fourth jingle focuses on the Gomateshwara Statue and Chaturmukha Basadi in Karkala, Hastashilpa Heritage Village in Manipal, and the Kota Shivaram Karanth Kala Bhavan in Kota.
The fifth jingle focuses on the rich folk culture of the district such as Yakshagana, Bhoota Kola, Pili Nalike, Naga Mandala and Kambala.
“We are in talks with the Red FM 93.5. The broadcasting of these jingles will begin on August 11 in all three places,” Anitha B.R., Assistant Director, Tourism, told The Hindu.
While the jingles in English only will be broadcast in Mumbai, a mix of jingles in Kannada and English will be broadcast in Bengaluru and Mangaluru. “Initially, they will be broadcast for four Fridays in a row,” she said.
Meanwhile, the department is also revamping its website: www.udupitourism.com which will also be launched on August 11. The website will provide more details about tourist spots and other aspects of the district. It will also provide details of ATMs, banks and healthcare services.
“All these initiatives are aimed at putting Udupi on the world tourism map. This will improve employment opportunities in the district and boost the local economy,” said Priyanka Mary Francis, Deputy Commissioner.
