The 21st edition of the annual market research fair ‘BrandScan’, being organised by T.A. Pai Management Institute (TAPMI), was inaugurated in Manipal on Friday.

Addressing budding managers on the occasion, Rajeev Jain, CEO of Bajaj Financial Services, said that the first attribute of a brand was its longevity.

A product should get higher price for its owner. Identification of customers for a product was essential.

If customer segments were different, then product propositions had to be different. Innovation should be given importance. Managers should speak their minds even after they joined corporate companies, he said.

Deepak Reddy, Head HR, Bajaj Financial Services, R.C. Natarajan, Director of the Institute, Simon George, Chairman of BrandScan, Raghavendra Shenoy and Mathew Joshy, Student Conveners, were present.

The BrandScan event in its rural format will be held at Nehru Maidan in Kundapur on Saturday; and in its fair format at KMC Greens here on Sunday.

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