Gandhian-activist Sasi Perumal, who has been fighting for total prohibition in the State died here on Friday afternoon.
The activist climbed to the top of a mobile tower in Unnamalai town near Marthandam urging the government to shift a TASMAC shop situated near the educational institutions and places of worship.
According to police, Mr. Sasi Perumal and Unnamalai Town Panchayat Chairman R. Jayaseelan had climbed to a mobile phone tower in an attempt to commit self-immolation around 8.30 a.m. in the morning.
Despite repeated pleas by the Revenue and police officials, the Gandhian refused to budge. However Mr. Jayaseelan climbed down after an official from TASMAC gave assurance to shift the shop within a week.
As the effort to pacify Mr. Sasi Perumal failed, personnel from Fire and Rescue Department brought him down in an unconscious condition in the afteroon.
He was seen bleeding from his nose and abdomen. Immediately, he was rushed to the Government Taluk Hospital in Kuzhithurai, where the doctors pronounced him brought dead around 1.30 p.m.
Mr. Sasi Perumal had observed fast for total prohibition near Valluvar Kottam during January this year after a marathon run for the cause from Kanyakumari on December 23, 2014. The run was christened as "Deepa Oli Sudar Ottam’’.