Director Blessy’s film, that has kicked up a storm, will now be promoted through mobile apps

Controversial Malayalam film Kalimannu, which kicked up a storm for including the real delivery scene of actor Shwetha Menon, is all set to be released on August 23 and will be promoted through mobile application.

Directed by Blessy, the film features Shwetha and Biju Menon as the lead pair.

A communication here says that Kalimannu is the first South Indian movie to be promoted through mobile apps.

The movie’s mobile applications will be available on Android, Blackberry and Apple platforms and can be downloaded free of cost on mobiles and tablets.

The app contains a brief introduction of the film, its songs, cast and crew details and photos, audio releases, link to Facebook page and ringtone code for mobiles.

The popular numbers ‘Lalee la le le lalee..’ and ‘Shalabhamayi’ and full version of other songs have also been included in the App to enable easy download.

The movie had courted controversy for its real delivery scenes of actor Swetha Menon.

A Censor Board panel comprising five women members had viewed the film after which it was certified in the U/A category.

Its release had run into rough weather after some exhibitors demanded chopping off of the delivery scene.

While Blessy described the film as a tribute to motherhood, many people, including Assembly Speaker G. Karthikeyan, had voiced their opinion against the film.

The matter had reached the Kerala High Court. But, a Division Bench had earlier this month refused to intervene, saying the actor had consented to the shooting of her delivery and there was no violation of her fundamental right.

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