As part of the ‘Horn Not OK Please’ campaign, a decibel meter that digitally measures noise levels will be installed in two months’ time at a busy traffic intersection in the city. The campaign to deter motorists from honking was initiated by Young Indians (YI), the youth wing of Confederation of Indian Industry (CII), and the Motor Vehicles’ Department, after concerns were raised about the health and safety concerns of road users.

On Friday, Minister for Transport and Power Aryadan Mohammed released the campaign’s logo here. He later stuck the logo on his official car and a KSRTC bus.

“YI plans to organise a ‘No-Honking Day’ in Kochi, for which support is building up.

“We also intend to organise a flash-mob in June, to drive home the point that incessant and high-decibel honking causes hypertension, deafness, etc.,” said Namrata Khona Samra, chairperson of YI’s Kochi Chapter. “The solar-powered digital decibel meter to be installed in the city will be able to store data for up to a year and will have a camera. We will keep tabs on the data and assess the change in honking pattern.”

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