Head of Indo-German Chamber says Kerala can follow German model in promoting SME

Capital is a shy dog, not a lion, as widely perceived. At least that is the case with German capital, said chairman of the Indo-German Chamber of Commerce and MD of EFD Induction Limited Hubert Reilard.

Mr. Reilard, who is the goto guy for would-be German investors in India, spoke to The Hindu on German investments in India.

Capital, he said, did not charge in like a lion. A lot of considerations come into play when an investment decision had to be taken.

A sense of being welcome, stability of the government, business ecology and education of the potential workers are considered before a decision is taken.

But, he said, Kerala and German businesses had a lot in common. Emphasis on providing employees a sense of security to help them identify themselves with their company and a concern for the environment were two points that came to mind immediately, said Mr. Reilard.

The State should look at its strengths and weaknesses since it wants to woo investors. It has skilled manpower but is away from the heart of India. Manufacturing may not suit Kerala. But small and medium industries in hightechnology engineering, optical industry and precision measurement were good bets, he said. “So is tourism

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