Spreading cancer awareness in style

February 04, 2013 11:47 pm | Updated November 16, 2021 10:30 pm IST

A model at the unique theme-based ‘fashion show for cause’ organised on the World Cancer Day in Hyderabad on Monday. — Photo: Mohammed Yousuf

A model at the unique theme-based ‘fashion show for cause’ organised on the World Cancer Day in Hyderabad on Monday. — Photo: Mohammed Yousuf

A series of awareness programmes highlighting the ill-effects, treatment modalities and preventive measures of cancer were organised by several hospitals in the capital on the occasion of the World Cancer Day on Monday.

The Apollo Cancer Hospitals hosted a special theme based fashion show on cancer prevention. Students of top fashion institutes in Hyderabad took part in the fashion show, which was won by designers from the National Institute of Fashion Technology (NIFT).

On the occasion, Yashoda Group of Hospitals has started ‘Fight On’, a support group that will bring all the cancer survivors under one roof. The support group will have information related to rehabilitation, coping strategies, creating platform to express and share experiences, motivation and building partnerships between its members. The support group was inaugurated by actor Akkineni Nageswara Rao.

The Indian Dental Association (IDA), Greater Hyderabad, and the Dental Department of Gandhi Hospital took out a rally to mark the occasion. The IDA, Greater Hyderabad, is organising Tobacco Intervention Initiative Cessation centres to counsel and provide treatment to tobacco addicts, said secretary, IDA, Greater Hyderabad, Dr. O. Nageswar Rao.

Basavatarkam Indo American Cancer Hospital organised a cancer awareness walk at KBR Park. The Commissioner, GHMC, M. T. Krishna Babu, chairman of the hospital, Nandamuri Balakrishna, and several others participated. The doctors at Global Hospitals highlighted the risk factors involved in cancer. “Risk of cancer increases as we age, so age along with gender, race and personal and medical history of the family are risk factors for cancer. Other factors are largely related to lifestyle choices, certain infections, occupational exposures and environmental factors,” they said.

A breast cancer related Lymphoedema clinic was inaugurated at KIMS-Ushalakshmi Centre for Breast Diseases on Monday. “Lymphoedema is a distressing side effect, which in simple terms means swelling of the arm and the breasts. The risk of lymphedema is higher in women who had both surgery and radiation therapy to treat breast cancer,” said director of the Centre, Dr. P. Raghu Ram.

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