Producer ‘Dil’ Raju and director Vinayak team up for Jeevandan

After delivering several masala movie hits in Telugu, film producer ‘Dil’ Raju and director V.V. Vinayak are coming together, this time to make a film for altruistic reasons. The director-producer duo will now make a short film for the State government to promote organ donation.

Taking part in an awareness meet on Jeevandan at Gandhi Medical College on Thursday, producer ‘Dil’ Raju announced that his production company would produce the short film, to be directed by V. V. Vinayak.

“It is our social responsibility to take up such projects. We will deliver a good product to the public,” ‘Dil’ Raju said.

Films most effective

Director Vinayak felt films would be the best way to spread awareness on issues like organ donation.

“These days, viewers are empowered because they have choice and a remote control to flip through channels in case they get bored. So, we have to come up with something interesting to grab eyeballs,” he said.

Taking it to public spaces

The director hoped that health authorities could convince other departments to take up organ donation awareness campaign on a larger scale.

“Such short films should be displayed where viewers do not have access to remote controls. Public places like parks, cinema theatres, railway stations, train bogies and buses are ideal places to make sure that such films are run regularly,” Mr. Vinayak suggested.

Of life and death

Talking on the importance of organ donation, the director said he personally knew the travails of patients and their relatives who were desperately in need of organs.

“When my father was fighting cancer, we spent a lot of time at a corporate hospital in Hyderabad. In the hospital, I came across at least 15 families who were desperate for organs like liver and kidneys. For them, everyday was a mater of life and death.”

Meanwhile, Jeevandan authorities said nine successful instances of organ donation had taken places under the project since January. Twenty-eight organs have been retrieved, including 15 kidneys, seven livers, two heart valves and four eye donations.

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