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Ushalakshmi Breast Cancer Foundation (UBF) in association with U.S. Consulate General, Hyderabad is organising the Pink Ribbon Walk 2010 from KBR Park to Jubilee Hills check post from 6 a.m. onwards on Sunday (October 3).

The walk, in which many breast cancer survivors will be taking part, will be flagged off by renowned actor Akkineni Nageswara Rao.

Creating awareness

October is considered as International Breast Cancer Awareness Month and the objective behind organising the walk was to honour women who have fought the illness with determination. Besides this, it would also help in creating awareness about reducing the rick of breast cancer, said UBF Chief Executive Officer P. Raghu Ram at a press conference here on Thursday.

Early detection

Its not just women, even men need to have awareness on breast cancer. It cannot be prevented and early detection is the key.

All women aged over 40 years should have annual screening mammograms. Detection of breast cancer at an early stage will ensure long term survival, he informed.

As part of awareness, various programmes, including free mammograms screening tests would be conducted at KIMS Hospital during the month.

Free treatment

In the last two years, 1,500 women were screened of which, 10 were diagnosed of breast cancer. They are being provided with free treatment, said Jayesh Ranjan, Chief Advisor, UBF.

Organisers are also working onto illuminate U.S. Consulate, KIMS Hospital, Buddha Statue, Charminar with pink light on Sunday as part of awareness programme. Efforts are onto illuminate State Assembly also and are awaiting permission from the government, said Dr. Ram.

Consul General Katherine Dhanani said irrespective of nationality, people should work on creating awareness on breast cancer and early detection.

“Our participation salutes women cancer survivors and encourages those fighting the disease,” she said.

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