Not confining conducting yoga sessions and operating Arogya Kendras, popular yoga guru Baba Ramdev's Patanjali Ayurved Limited on Monday announced its entry into the retail sector by launching 100 products, including cosmetics, toiletries and others.
After launching toothbrush, toothpaste, honey, face creams and other products in North India's open market, Patanjali Ayurved Limited launched its products in South India beginning with Hyderabad.
Compared to other multi-national company products, these products would be cheaper by at least 30 per cent. This difference is because all the raw materials are sourced directly from farmers and this also aids in low over head costs, said Patanjali Ayurved Limited Chief Managing Director Acharya Balakrishna at a press conference here.
The objective was to empower people, particularly farmers economically through the promotion of these products. Profits from the venture would be used to finance initiatives like health care, rural economy and others, he said.
“We have four manufacturing units in Haridwar with a capacity to process 1,000 tonnes of raw materials and roll out different products, including food, cosmetics, ayurvedic commodities,” said Mr. Balakrishna.
Presently there are 600 distributors in North India and about 28 distributors were appointed in Andhra Pradesh. They will be supplying the products to all retail outlets, he informed.
On the future plans, Mr. Balakrishna said there were plans to set up manufacturing units in each State with an investment of about Rs.50 to Rs.100 crore.
This would help local farmers and generate more employment, he added.