Though the trend of multi-starrer films is not new, the directors of 70s and 80s took care to give equal importance to all the big stars onboard
What happens when two established stars come together, with a big producer pulling out all the stops for the expense? Throw in a few more well-known senior artistes, a successful music director, technicians who have established their credentials more than once in the highly-competitive entertainment industry and what do you have?
The result is producer ‘Dil’ Raju’s ‘Seetamma Vakitlo Sirimalle Chettu’ (SVSC). Among others, this complete family entertainer has the distinction of being a multi-starrer, as it is called in the industry - two or more stars sharing screen space, after a long time. That’s SVSC for you, with Daggupati ‘Victory’ Venkatesh and ‘superstar’ Mahesh ‘Prince’ Babu in the lead, together with a host of senior artistes, with glamour provided by Samantha and debutant in Telugu Anjali, as Srikanth Addala wields the megaphone.
The trend of such films was not uncommon in the past, especially in the 70s and 80s. Prominently, film-buffs will remember that the late NTR and thespian Akkineni Nageswara Rao have worked together in as many as 14 films, while superstar Krishna and the late Sobhan Babu have shared space in a dozen such films. What is important is that the directors in all these films took care to give equal importance to the big stars in their story, script and screenplay.
Considering such a scenario, SVSC, that is set to hit the screens globally on January 11, comes with a lot of expectation and promise. Music is by Mickey J Meyer and while K.V. Guhan as Director of Photography has captured eye-pleasing visuals with his camera, Marthand K. Venkatesh has done his best editing, polishing the footage to give the best - all of them big ‘technical’ names.
As is not unusual, there are a lot of expectations and starting from the producer to the stars and the technicians, they are eagerly awaiting its release, to taste sweet success around Sankranti.