Nandamuri Balakrishna has reason to feel more than thrilled this week, what with his 97 film, the Boyapati Sreenu-directed ‘Legend’ crossing the 100-day mark in 31 theatres across Andhra Pradesh and Telangana.
Produced by the 14 Reels Entertainment under Vaarahi Chalana Chitram banners by Ram Achanta, Gopichand Achanta and Anil Sunkara, the film that falls in the action/family drama genre piped the 100-day post.
‘Legend’, that has Sonal Chauhan and Radhika Apte as ‘Balayya’ Babu’s co-stars, apart from Jagapathi Babu and Brahmanandam, hit the theatres on March 28. But interestingly, trade figures indicate that of the 31 theatres, 25 are what are called ‘direct theatres’ - as in venues where the movie was shown 100 days without a break.
The last Telugu movie to hit a century was the Trivikram Srinivas-directed ‘Atharintiki Daaredi’ with Pawan Kalyan and Samantha in the lead, that was released on July 27, 2013. Of the 32 theatres where it ran 100 days, only 18 were ‘direct’!
RGV’s experiments with films
Call it marketing gimmick or plain creativity, everything and anything about director Ram Gopal Verma makes news. His latest horror-thriller flick, ‘Ice Cream’, is grabbing headlines for alleged nude shots of actress Tejaswi.
But RGV being that unconventional director, there has to be something unique about the way such intimate scenes are canned. According to sources, the director along with the crew had left the camera and the actress in a room after explaining the scene, thus giving the liberty to the actress to shoot the scene as per her convenience.
For another shot which needed the actress to be spooked, the director left her alone in a dark room surrounded by cameras in an independent bungalow in Film Nagar so as to literally scare the girl. The maverick director is also known for his quick pace of film-making. It is learnt that he had shot the entire movie in less than two weeks with most of the scenes filmed in just one location.