Talk of Ramzan in the city, talk of Haleem. With just over a month left for the beginning of the holy month, makers of the mouth-watering delicacy are in a fix over its pricing. An increase in the cost, they fear, will hit sales.
Last year, a plate of Haleem was priced between Rs.100 and Rs.120 at various joints in the city. However, sales dropped considerably as many felt high-pricing was also a factor for reduced sales.
But increase in the prices of wheat, dal, ghee, edible oil and spices in the last one year have left them with little option.
“There is an overall increase in the prices of spices and pulses. Also, the wages of workers have risen. We have yet not decided about the new price, but will ensure that Haleem is within the reach of the common man,” assures M.A. Majeed, proprietor of a famous Haleem brand in the city.
While many are mulling a Rs.10 hike in the price of a plate, no one is ready to go on record for the present.
“We cannot compromise on the quality of the ingredients used in preparing Haleem. And we will be at a loss if we do not increase the price,” says Mohd. Irfan, proprietor of a Tolichowki hotel known for its Haleem.
Hoteliers fear rains could also affect sales this year, what with the holy month falling in July.
“People avoid visiting hotels during rainy days. Last year, many traders suffered losses on account of the rains. We will be careful this year,” another hotelier at Bahadurpura said.
A few small traders have plans to hire function halls and set up kitchens to avoid any such inconvenience. Earlier, the practice was restricted to only big hotels.
Also, many fear a crackdown by the GHMC on hotels following the collapse of the City Light Hotel last year.
