An eight-day handloom exhibition – Pochampally IKAT Art Mela was inaugrated at the NSIC Exhibition Centre here on Thursday. The expo-cum-sale features cotton and silk apparel, and home textiles handmade by weavers of Pochampally. “Each product is influenced by an age old culture and local traditions. The idea is to promote handlooms,” says Chikka Krishna, Chairman of Pochampally Handloom Park. Tollywood actress Pooja Shree was present at the event.