Dum-ke-Rote turns pricier

With prices of its ingredients on the rise, the Muharram cookie has seen a 10-15 per cent increase in price

November 15, 2013 12:06 am | Updated 12:06 am IST - HYDERABAD:

A salesman arranges the Dam-ke-rote at a bakery in Nampally on Thursday. — Photo: Nagara Gopal

A salesman arranges the Dam-ke-rote at a bakery in Nampally on Thursday. — Photo: Nagara Gopal

If you’re a fan of the Dum-ke-Rote, the flat baked cookie that swamps the city markets from Muharram, prepare to shell out more now. Most bakeries now sell the delicacy at a premium of 10-15 per cent over normal rates.

Bakers attribute the hike to the rise in the costs of the Rote’s ingredients. The product now sells for anything between Rs. 200 and Rs. 360 a kg. “Prices of most ingredients have seen a drastic rise in the last one year, forcing us to increase the price,” a bakery owner at Chaderghat says.

Prepared from wheat flour, maida, ghee, sugar, semolina, vegetable oil and milk products, the cookie is spiced up with cashew nuts, almonds, pista and saffron.

“Though it is costly, I still prefer to buy it in small quantity as it is only once a year that it is available in the market,” says Naveed, an accountant. Earlier, women in the houses used to prepare it and get it baked at the bakeries but the practice has come down due to families going nuclear.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.