Launching an initiative against music piracy here on Thursday, film producer Dil Raju said that everybody loses due to piracy and the producer is the biggest loser.

He urged the government to pass stringent laws to punish those pirating music and suggested that those catching the pirates be rewarded.

A music CD costs less than a can of soft drink, filmmaker and film producer Lakshmi Manchu said at the launch of the campaign, a joint initiative of Aditya Music, 92.7 BIG FM and raaga.com. Music piracy is nothing but theft and anyone who buys a pirated CD is stealing, she said.

A special composition sung by Hemachandra was launched on the occasion. As part of the campaign, the song will be promoted on the 92.7 BIG FM in Hyderabad, Visakhapatnam and Tirupati stations. Further, there is also an on-ground promotion of the campaign under which the RJs would take the song to the general public and make them sing it as a promise not to buy pirated music.

Listeners who report music piracy would be acknowledged by the music fraternity at the Bharati Cement BIG Telugu Music Awards nite on May 12.

Aditya Gupta of Aditya Music and D. Shalini of BIG FM, radio jockey Sekhar were also present.

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