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Updated: April 1, 2014 00:04 IST

British Airways’ dream launch

Special Correspondent
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South Asia Regional Commercial Manager of British Airways Christopher Fordyce greets Bollywood actor Amitabh Bachchan and wife Jaya Bachachan during the launch of the British Airways Boeing 787 Dreamliner service to Hyderabad on Monday. PHOTO: K_RAMESH BABU
The Hindu South Asia Regional Commercial Manager of British Airways Christopher Fordyce greets Bollywood actor Amitabh Bachchan and wife Jaya Bachachan during the launch of the British Airways Boeing 787 Dreamliner service to Hyderabad on Monday. PHOTO: K_RAMESH BABU

Boeing Dreamliner 787 to connect city with London. The Dreamliner landed at the Hyderabad International Airport from London early on Monday.

Coinciding with ‘Ugadi’, the British Airways launched the luxurious Boeing Dreamliner 787 connecting Hyderabad and London on Monday.

The Dreamliner landed at the Hyderabad International Airport from London early on Monday and the brand new aircraft was adorned with a plaque commemorating and honouring the Bollywood legend Amitabh Bachan.

“The collaboration signifies commitment, rich legacy and our success in the Indian market” said Christopher Fordyce, Regional Commercial Manager, British Airways, South Asia at a press conference here.

Enhanced comfort

Mr. Christopher said it was British Airways’ first Dreamliner to India, and customers travelling to and from Hyderabad will now get an opportunity to enjoy the all new luxurious and ultra-modern aircraft that promises enhanced comfort and reduced jet lag. He said more Indian film content is being added in all the British Airways aircrafts to India realising the huge market potential.

Mr. Christopher said India has emerged as the second largest market for the carrier after North America and has increased 40 per cent seats since last year. It has been operating in India for the last 85 years and as of now 48 flights are being operated per week connecting Hyderabad, Bangalore, Mumbai, Delhi and Chennai to London. He said British Airways has no plans to enter into alliance with any Indian airlines as of now.

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It is a great pleasure to knwo taht british airways is launching Dreamliner service to London from Hyderabad.But, why did they choose Amitabh for promoting this route. Amitabh has no roots in Hyderabad, It would have been more appropriate to have invited Nagarjuna or Venkatesh for this function.

from:  Surendra
Posted on: Apr 3, 2014 at 12:24 IST
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