The advertisements are the true testimony of the changing times in the country — sometimes predicting change and at others, driving it. Some of the most interesting stories and the impact of print and electronic media have been captured in the book, Nawabs, Nudes, Noodles , authored by ad veteran Ambi Parameswaran who is also CEO of Draft FCB ULKA. On Monday, Mr. Parameswaran launched his book in the city but not before taking the audience on a memorable trip of the Indian ad world.
By screening some of the most popular ads, the author tried to showcase the reflections of society at that point of time. Whether it is reshaping of gender roles or the equation between husband and wife, Mr. Parameswaran analysed how the ads helped or sunk brands. For instance, a company that used to market fairness creams only for marriages now does it for other occasions, which changed its fortunes, he said.
Talking about companies signing up celebrities to promote their brands, Mr. Parameswaran said if the message was not right no actor or cricketer could guarantee sales. The event ended with an interactive session with the audience.
