HYDERABAD: India needs to promote conventions in order to attract large scale tourism and it will overtake the IT sector in the country by 2020 in terms of economy and employment generation, said Jagdish N Sheth, Charles H. Kelistadt Professor of Marketing, Goizueta Business School, Emory University, USA.
Speaking at an International Conference on “Changing Paradigms in Marketing of Services with special focus on Tourism and Hospitality”, organised by the School of Management Studies, University of Hyderabad here, he said marketing is all about packaging presence and presentation.
Tourism is regional and each State needs to create special packages to sell their advantages as tourism was heading to be a huge money earner as well as maximum employment generator. He said that tourism in India is 120 billion dollar industry it employs 37 million people and by 2020 it will be bigger than IT industry. “Medical tourism has huge potential in the country,” he said.
Furqan Qamar, Secretary General, Association of Indian Universities (AIU), said that trans-national migration is the biggest challenge the countries were facing and nearly half of a billion Indian students are pursuing courses abroad. India too has the advantage of attracting foreign students and that potential needs to be tapped. M. Gopala Krishna, Chairman, INTACH and IIPA, Telangana Branch; B. Raja Sekhar, Dean, School of Management Studies, and V. Venkata Ramana, conference director spoke.
