The Delhi Metro Rail Corporation (DMRC) has floated tenders for co-branding 18 metro stations on various lines to increase revenue.
Naming rights
The DMRC has already partially completed the process of co-branding 15 stations by auctioning the naming rights to companies and public sector undertakings. The highest bidders for semi-naming rights get to prefix the name of their company or organisation with the metro station’s name. This would be similar to the names of stations on Gurugram’s Rapid Metro line, like Vodafone Belvedere Tower station. Most stations that have been partially renamed or co-branded are in the neighbouring States, but now it will be done at more stations in Delhi.
The DMRC has already completed the process of co-branding in the case of 15 stations, where ITO became JK Tyre ITO, MG Road became Syska MG Road, and Noida Sector 18 became Wave Noida Sector 18. The process is underway at Green Park and Noida Sector 15 metro stations.
The metro has tweaked its policy on semi-naming rights by offering the option for under-construction stations as well. The new tender will bring alterations in the names of Dwarka Sectors 14 and 12, Golf Course, Rajendra Nagar, and Bhikaji Cama Place metro stations.
