Haryana Government has formulated a scheme for e-commerce linkages of Micro, Small and Medium Enterprises (MSMEs) for online trading and brand building of their products.
The scheme is primarily focused on increasing quality, industrial output and employment generation through incubation of e-commerce in the State, a spokesman of Industries and Commerce Department said here on Thursday.
He said inclusion to digital commerce would help SMEs to scale up their business at much lower levels of investment in fixed assets and human capital, thus reducing their cost structures.
Online market place would provide a cost effective impetus for growth, opening a window to new markets, increasing spread by shortening traditional supply chains, containing systemic inefficiencies, reducing costs, thereby leading to higher revenues and profit margins for SMEs.
To achieve this objective, the SMEs would need to quickly make significant changes to their business models to suitably take advantage of the opportunities presented by e—commerce.
Detailing about salient features of the scheme, he said it will create online catalogue and realise advantages of digital marketing and other allied services provided by online market place namely Digital Marketing, Logistics and Fulfilment Service and Payment Collection. Once listed, products are viewed by millions of potential customers across India and abroad.
