Campaigning shifts from streets to social media

Supporters of the three major parties — the Congress, the BJP and the Aam Aadmi Party — engaged with Delhiites online.

December 04, 2013 02:17 pm | Updated November 16, 2021 07:50 pm IST - NEW DELHI:

The BJP IT cell convenor in Manipur, Naorem Mohen, tweeted on Tuesday evening: “Have you call/sms/email your friends to vote for BJP? I have done, don’t delay #WeWantDr.Sahab”.

A smiling picture of BJP chief ministerial candidate Dr. Harsh Vardhan made for the backdrop of Mr. Mohen’s Twitter page, calling for support for a “clean and honest government”.

Though campaigning in the Capital ended on Monday evening, political parties continued to reach out to voters through the social media.

Supporters of the three major parties — the Congress, the BJP and the Aam Aadmi Party — engaged with Delhiites online.

Some voters received an email to “show solidarity for BJP and Dr. Sahab”. They were urged to participate in a Twitter campaign from 10 a.m. on Tuesday till 4 p.m. on Wednesday “till every single voter cast their votes for BJP and Dr Sahab”.

While the Delhi Congress and Chief Minister Sheila Dikshit don’t have verified Twitter accounts of their own, AICC general secretary Digvijaya Singh took to the micro-blogging site in support of Ms. Dikshit. He tweeted: “All voters in Delhi may kindly look at [Ms. Dikshit’s report card] before they cast their valuable vote tomorrow.” Aam Aadmi Party convenor Arvind Kejriwal tweeted throughout the day. One of his tweets said: “Delhi Assembly election has already turned into a people’s movement. This time, people themselves are fighting elections.”

All through Tuesday, the top two trending topics on Twitter were #Vote4AamAadmiParty and #AAPSweepingDelhi.

Officials at the Election Office admitted there are no guidelines to monitor social media content, especially in the last 48 hours before voting. Chief Electoral Officer Vijay Dev had admitted earlier in the week that any citizen, on behalf of political parties or candidates, can post anything on Facebook, Twitter and other social networking sites to influence people.

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