A peep into the technological needs of women entrepreneurs
Enterprises and those associated with them need to keep pace with ever- evolving technologies. According to the findings of a recent study, 74 per cent of women entrepreneurs in the country say their technology needs are getting more complex. The technological needs include IT-enabled services, data storage and other software solutions. The study was commissioned by Dell Inc.
New Delhi will be the location for the company's upcoming Dell Women's Entrepreneur Network (DWEN) event from June 17 to June 19 where more detailed findings of the study will be released. The study, according to Dell, collates indicators of business confidence among women entrepreneurs in different countries, along with their motivations, financing options and sources of support as entrepreneurs are critical to engineer a proper recovery of the global economy and ensure more jobs. The reasons behind choosing India as the venue for the latest edition of the global event, which was earlier held in cities such as Shanghai and Rio de Janerio, is due to the country's role as one of the largest emerging markets as well as its influence on the world of technology, according to Dell.
The other findings of the study presented an optimistic picture for the prospects of enterprises led by female entrepreneurs. A whopping 71 per cent of the female entrepreneurs in India say their business is very successful and almost 80 per cent reveal that they are hiring. At the time when the country is facing a slow down, these findings indicate an
upward growth trajectory for women entrepreneurs. Some of the above findings were discussed during a panel discussion held on June 1 in the Capital. The discussion titled, ‘Women Entrepreneurs: What does the future hold?' focused on the prevailing conditions in which these women entrepreneurs work and the challenges they will face in the coming days.
The participants included Judy R Reinke, Minister Counselor for Commercial Affairs, US Embassy in India, Suraj Sabberwal, Director and General Manager, Global 500, Dell India and women entrepreneurs Isha Swaroop, Deepika Jindal, Rita Singh, among others.