Door to door and booth-level campaigning aside, the Aam Aadmi Party has adopted a new approach to tap potential electoral support in the city’s busy areas.
Through an initiative suitably called “buzz campaign”, the AAP volunteers are campaigning in small groups in popular places. Each team comprises four to five members, and there are usually at least five such teams in each Assembly segment. The campaign was launched nearly a month ago, and the teams with unique names such as Aagaaz, Kranti, Lalkaar and Akash have created the buzz in at least 50 constituencies across the city, said those involved in the campaign.
“We go to places such as busy markets, metro stations, outside shopping malls and all other areas receiving a significant footfall. This makes it conducive for us to create an atmosphere in favour of our party. We wear the signature AAP caps to distinguish ourselves. We approach visitors and distribute publicity material,” said Akash Singh from one such team.
He added that in addition to distributing pamphlets, party volunteers speak to the crowds and convince them about voting in favour of their party.
So how is this different from other forms of campaigning? Explaining this, Farooqi, a co-ordinator from Aakash team, says the buzz campaign volunteers do not go to potential voters but instead wait for people to come to them.
“We also answers queries and assist those who are interested in taking membership of our party,” said Farooqi, adding that it has become an effective campaign tool for the “resource-strapped” party which relies heavily on its cadre for campaigning.
On Sunday, the buzz teams stationed themselves in areas such Lajpat Nagar, Laxmi Nagar, Sarojni Nagar Market and Karol Bagh.
