After the recent poll debacle in Punjab and the municipal elections in Delhi, the Aam Aadmi Party (AAP) is in damage-control mode. The party is now working towards reaching out to people for donations, in the process of re-strengthening the organisation.
The AAP is also reaching out more systematically to donors for this purpose. The idea is to communicate their work to the donors, highlighting the policies and implementations of the AAP government in the last two years.
“We have remained heavily short of funds so our choice of fighting elections is determined to a great extent by our resources. In the past elections, our mistake was that we failed to communicate our work to the people even half as vigorously as BJP peddled lies,” a senior AAP leader said.
The party has now also started being more vocal about their work in the field of education, water and power connectivity, and health.
AAP newsletters
Newsletters sent by AAP to former donors read: “AAP government’s achievements in education, health and several other areas are also the achievement of every single volunteer and supporter who has sacrificed immensely to make AAP what it is today.”
It added: “Our (AAP’s) work has only begun and as we march forward to deliver on the dreams and aspirations of crores of people, we ask for your support and participation in every single step.”
The party has also been working at the organisational levels to bring a few disgruntled lower level workers back on board. Monthly ‘ karyakarta sammelan ’ (organisational meeting) have been scheduled to discuss the problems of volunteers and to give them a chance to come closer to the party. “Many volunteers had complained that they felt disconnected with the top rung of the party. Maybe because we got too involved with working for Delhi that we ignored that these volunteers were our link with the people,” the AAP leader said.
