Taxi aggregator app Uber has hiked its entry-level fares offering UberGO by up to 15 per cent in Delhi-NCR.
The United States-based firm has increased the ride time charge to ₹.1.5 per minute from the earlier ₹1. Uber charges ₹6 per km for up to 20 km and ₹12 per km thereafter at a base fare of ₹60 for UberGO.
The ride time charges — calculated on the basis of the total time of the ride — for UberPOOL and UberX have also been hiked to ₹1.5 per minute.
Pricing structure
When contacted, an Uber spokesperson said: “Starting Thursday, we made some changes to our pricing structure in Delhi-NCR in order to serve the city better.”
The prices are expected to go up by 10-15 per cent, the spokesperson added.
Uber had introduced “upfront fare” last year. As per this, the company calculated and showed rates depending on expected time, travel distance and local traffic. The fares fluctuated as per demand.
Affordable pricing has been one of the important factors driving on-demand taxi services in the country.
Uber was engaged in an intense battle in the Indian market with local rival Ola, as well as radio taxi operators like Meru.
The company, which operates in 29 cities in the country, counts India as its second largest market, after the US.
