ITC Limited’s Wealth out of Waste Programme – to buy recyclable waste from the public – is being extended to some of the suburbs to the west and north of the city.
The company is already collecting paper waste, plastic carry bags, paper and cardboard cartons, toothpaste and soaps wrappers from some residential colonies where the programme was launched a year ago. This was extended to Vadavalli Town Panchayat recently.
It will be extended to Perianaickenpalayam on Friday (January 8) and to Thudialur the following day, ITC’s Manager- Materials Feroz Munshi said on Thursday.
Bags to store paper waste and plastic bags have been provided to 2,500 houses. All the 10,000 houses would be covered by January 10.
Town Panchayat President Amirthavalli Shanmugasundaram went on a door-to-door sensitisation drive as part of the launch.
Former President V.M. Shanmughasundaram brought in a sponsor to provide bins to the houses for storing wet waste (from kitchen and garden), Mr. Munshi said.
“People should not mix dry waste, which can fetch money, with the wet waste that can be converted into manure,” he explained. “That is why we provide separate bags to store the paper waste. We buy the waste at Rs.2.50 a kg.”
The company provided a tri-cycle to each cluster of 2,500 houses for collecting the waste.
“We have collected 200 kg to 300 kg of recyclable waste from these houses,” Mr. Munshi said.
Vadavalli generated three tonnes of garbage on an average every day. And, 40 per cent of this was recyclable waste.
Mr. Munshi said on Thursday that the objective of the programme was to ensure that no paper or plastic waste littered the roads and other public places in Vadavalli.
“Over the next couple of days, Periyanaickenpalayam and Thudialur will join the drive based on a similar objective,” he said.
President of Periyanaickenpalayam Town Panchayat G. Arun Kumar said 2,500 houses would be covered in the first phase beginning on Friday. The rest 7,500 houses would be covered in two phases later.