‘Need effective business models to market books '
Tamil Nadu Agricultural University gave away merit certificates to 12 faculty members who have published the maximum number of standard books in their respective disciplines here on Thursday.
The event, held as part of the valediction of the three-day book fair of the university, was organised to appreciate the scientists for their contribution to the printed content in agriculture and allied fields.
R. Rabindran, Registrar of TNAU, gave away the certificates to N. Dhandapani, Professor, Agricultural Entomology, P. Muthukrishan, Professor, Agronomy, C. Karthikeyan, Professor, Agricultural Extension, S. Kamaraj, Professor, Bio-Energy, P. Jayakumar, Professor, Crop Physiology, V. Ponnuswami, Professor, Horticulture, M. Gunasekaran, Professor, Plant Breeding and Genetics, S. Manimegalai, Professor, Sericulture, G. Vanitha, Assistant Professor, Computer Science, K. Iyanar, Assistant Professor, Forage Crops, M. Suganthy, Assistant Professor, Medicinal and Aromatic Crops, and M. Karthikeyan, Assistant Professor, Plant Pathology.
Publishers, who attended the event, called for more linkages and co-ordination with the university to enable publishing curriculum based textbooks in various disciplines of agriculture.
Depending upon the marketability of books, publishers could maintain the printing order. They also said that they were interested in taking up publication of quality materials based on expert reviews.
The faculty authors called for effective business models to market books among students.
They urged the publishers to fix nominal price for books to enable students purchase the same. It was agreed upon that the author and publisher should follow ethical practices to publish quality content.