It will enable participants to acquire relevant introductory knowledge and skills related to planning and organising CSR projects

“Much work is being done in the area of Corporate Social Responsibility (CSR) and this will contribute to the progress of society. South Zone of Confederation of Indian Industry (CII) has already identified three key areas under CSR such as rehabilitation of prison inmates, imparting life-skill education to children in the Government and the Government-aided schools, and partnering with district administration to take up concrete initiatives of shared interest,” Ashok Bakthavathsalam, managing director of KG Information Systems Pvt. Ltd., and convenor of CII Tamil Nadu Panel on CSR, said here on Friday.

Inaugurating a three-day workshop on “How to Plan, Execute and Manage Corporate Social Responsibility Initiatives” organised by Shanti Ashram, he pointed out to the law that mandated corporate houses to give back to society. “Implications of this mandate can be seen in the identification of nearly 3,000 companies country-wide and the opening of new avenues for collaboration and partnerships with and beyond the corporate sector.”

The workshop is being organised by Shanti Ashram in association with PSG College of Arts and Science (PSG CAS) to enable participants to acquire relevant introductory knowledge and skills related to planning and organising CSR projects.

Releasing a book on ‘Gandhiji’s Concept of Trusteeship’, R. Sundar, general manager and head, Coimbatore Central Management, Larsen & Toubro Limited, said focus and prioritisation of action areas and understanding the needs of society were central to successful realisation of CSR. R. Rajendran, principal of PSG CAS, Minoti Aram, president of Shanti Ashram, and A. Devaraj, head, Bala Shanti Programme of Ashram, spoke.

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