Preference for non-conventional areas such as product development and design seems to be on the rise among students participating in placement events, according to Emmanuel Justus, Chief Executive Officer of EmployabilityBridge.
Confederation of Indian Industry and EmployabilityBridge organises a series of Flag events every year in Tamil Nadu, Kerala and Karnataka to facilitate the CII members and other private companies to recruit candidates from tier-two and tier-three colleges.
Over 200 companies are associated with Flag events from different parts of the country and students from 20 to 22 engineering colleges participate at each event. The students have the option to be pre-selected by three companies and participate in any Flag event till they get a job offer.
Mr. Justus told The Hindu on Monday that the recruitment rate at each Flag event is 12 per cent to 14 per cent and majority of the recruiters are non-IT companies. This includes multi-national and domestic companies in manufacturing and technology-based service providers. Product development companies want to reach out to the students and the event is an opportunity for them to recruit candidates from different towns, cities and colleges at a single location.
The EmployabilityBridge portal has a database of students and companies that are recruiting. The companies select the candidates and give them a hall ticket for the selection at the Flag event.
This year, even those doing Information Technology or computer science course seem to prefer design or product development jobs.
At the 34{+t}{+h}Flag event to be held on March 8 at Park College at Kaniyur, seven companies will recruit women students for more than 1,000 openings.
The event is an “All Women Flag” programme and it is also open to students of arts, science and management students.
