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Updated: November 4, 2010 01:01 IST

Mata Amritanandamayi Math launches cleanliness drive

Staff Reporter
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Students and staff members of Amrita Vishwa Vidyapeetham University participating in a cleanliness drive at Ukkadam bus stand in Coimbatore on Saturday. Photo:M. Periasamy.
Students and staff members of Amrita Vishwa Vidyapeetham University participating in a cleanliness drive at Ukkadam bus stand in Coimbatore on Saturday. Photo:M. Periasamy.

Mata Amritanandamayi Math launched its cleanliness drive in Coimbatore on Saturday.

A release from the organisation said ‘Amala Bharatam, Amrita Bharatam' saw more than 600 students and staff of Amrita Vishwa Vidyapeetham University engage themselves in cleaning various public places. They cleaned Ukkadam bus stand and its neighbourhood, Kuniamuthur town and the stretch from Ettimadai Pirivu to K.K. Chavadi.

The purpose of the cleaning drive was to create social awareness on humanity's debt to our beautiful earth and nature. The aims of the project, as conceived by Mata Amritanandamayi Devi, were: to embrace new practical initiatives to clean India, promote health through hygiene, sort garbage and properly dispose of the waste and to make people aware of the need to maintain environmental cleanliness.

Mata Amritanandamayi announced the project during her 57th birthday. The cleanliness drive would cover the entire country. The release added that the Math would also construct public toilets and install trash cans in Government schools and along roads. There would also be efforts to create awareness through campaigns on keeping highways and other roads litter-free.

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This Institution should be thanked for this work in a Coimbatore Corporatiion Council meeting and a resolution on thanks should also be moved. I request the Vice-Chancellor of Bharathiar University to chalk out a programme on this cleanliness issue with the NSS volunteers of all colleges in this University.

from:  N R Ravisankar
Posted on: Nov 6, 2010 at 08:20 IST

It is a move in the right direction. But this should be complemented by other educational and social organisations. It is an enormous task which cannot be hoped to be achieved by individual efforts alone.

from:  Alphonse Joseph
Posted on: Nov 5, 2010 at 06:40 IST

Media has a big role in showcasing such inspiring initiatives. Thanks to 'The Hindu' for reporting such good initiatives and spreading the awareness to all Indians. This is definitely a positive sign and we will soon see a clean India.

from:  Prakash
Posted on: Nov 4, 2010 at 16:01 IST

Good initiative taken by amrita vishwavidya peetham university. If it is been done by all the educational instituation in all over india then india will be world's cleanest country and it create self awareness to public.

from:  g.venkatakrishnan
Posted on: Nov 4, 2010 at 09:54 IST

It's good to see big educational institutions take up issues like cleanliness. It would be better if these big institutions also contribute to the environment by greening the hills they are situated by. It would be excellent if The Amrita College at Ettimadai and Karunya at Siruvani green at least the foothills of the hills they are near to. There are so many educational and other institutions building near or on these hills and the natural environment around these hills are beginning to feel the strain.

from:  Warren Ezekiel
Posted on: Nov 4, 2010 at 03:38 IST

If all Organisations and individuals take the same initiative, India will be really "God's Own Country".

from:  Gokulnathan
Posted on: Nov 4, 2010 at 01:31 IST
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