Sale of sweets touched the peak of the year in the last seven days in view of Deepavali. Traditional sweets made of ghee and milk-based products found place among the most sold varieties.
According to sweet shop owners, there is an increased awareness among buyers on the use of colours and they prefer to go for sweets with natural colour. They said that there is an equal demand for sugar-free products and mildly sweetened varieties on par with regular sweetened items.
Shops that are concentrating only on sweets and savouries witnessed heavy crowd pull ahead of Deepavali. Apart from seasonal retail sale, such shops also saw an increase in bulk orders and corporate bookings.
M. Karthikeyan, vice president of Coimbatore District Bakery Owners Welfare Association, said that small and medium scale bakery shops witnessed average business ahead of Deepavali.
“The market for bakery items is during Christmas and New Year. Some of the bakeries that sell sweets and baked products are witnessing good business as they are located in city centres,” said Mr. Karthikeyan.
Along with confectioneries, shops selling dry fruits and nuts also witnessed good sales.
“Dry fruits and nuts are good replacement for those who look for an alternative for sweets. These are healthy replacements in terms of nutritional value,” said shop owner.
