Western countries and its companies are going to flock to the Asia Pacific Region for conducting business as it was India, China and Indonesia which together account for 40 per cent of the world’s population.

Marketing would play a huge role if the region was to tap this potential, according to Ramesh Jude Thomas, president and chief knowledge officer, Equitor Management Consulting, Bangalore.

He was addressing the inaugural session of a two-day conference on international marketing in Asia Pacific – issues and challenges - 2013 organised here from Thursday by GRD Institute of Management and GRD School of Commerce and International Business.

It was the marketing which enabled Tata Motors to turn around the fortunes the Jaguar Land Rover, the British premium automobile manufacturer, which was in doldrums when it was taken over.

Kim Owens, president of Phoenix Performance Group, and a senior consultant at General Motors, said that people should constantly invest in themselves by building new skills and competencies to ensure they remain up to date.

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