Honda launched its 110 cc Dream Yuga motorcycle in Coimbatore on Tuesday.
Ashish Choudhary, South Region sales manager of Honda, told presspersons here at the launch that this was a mass motorcycle targeting especially those aged between 25 and 29 in the semi-urban markets. The main highlights of the vehicle were its engine performance, affordability and economic maintenance. The vehicle came in three variants and five colours. The starting price was Rs.47,456 in Coimbatore.
Honda’s annual two-wheeler production capacity in the country was 16 lakh at the Haryana plant and 12 lakh at the Rajasthan plant. The facility in Rajasthan would be mainly for Activa and Dream Yuga. A third plant in Karnataka would be commissioned next year and its capacity would be 12 lakh vehicles a year.
Honda registered 30 per cent growth last year. “Dream Yuga will add in to our volume,” he said. With this vehicle, the company would enter a market that was so far unexplored by it. It expected to sell about 6,000 vehicles (Dream Yuga) a month in the South.
It had 121 dealers and 160 secondary networks in the South and planned to expand its network.
In the southern States, the company expected 25 per cent to 30 per cent growth this year and the first three months of the financial year had encouraging results, he added.
The 100 cc to 110 cc vehicles were the major segment in the two-wheeler market in the country followed closely by automatic scooters.