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Pre-launch buzz
The launch of Mahindra & Mahindra’s (M&M) long awaited MPV, the Xylo was postponed by a month in view of the recent terror attacks in Mumbai. However, the company has come up with an innovative way to cash in on the hype and interest th
e Xylo has generated by developing a bespoke pre-launch website.
The interactive www.mahindraxylo.co.in allows users to get a sneak preview of the car, view details about its development process, and participate in contests. Vivek Nayar, vice president, marketing, said, “Recognising the increasing importance of the web in India, Mahindra decided to launch this Xylo micro site. The idea is to stimulate some pre-launch buzz about the Xylo and also give information about the vehicle and its development to prospective customers.”
The site has already received more than 3,000 contest entries, with 700 requests for a test drive. There is also a weekly contest for those who can come up with creative lines for bumper stickers and win a Xylo T-shirt.
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