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In a first of its kind initiative, Hyundai Motor India would extend special schemes for government employees in rural areas and members of Gram Panchayats on the purchase of the Hyundai Santro.

Called “Ghar Ghar Ki Pehchaan”, the scheme will continue till this July 31. Through this special rural scheme Hyundai Motor India plans to touch base with at least 58 per cent of Indian villages with a population of 500 or more.

Arvind Saxena, Sr. Vice-President for Sales & Marketing, Hyundai Motor India said: “Our dealers will contact the Panchayats and conduct regular road shows, distributing pamphlets and posters to promote the scheme, and also make the villagers aware about this unique initiative by Hyundai. We are also in talks with a financing institution with a huge branch network to extend easy financing options for the people in rural India.”

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