Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
New urban chic
|
Forever New, an Australian brand of women’s clothing breezes into the city
|
JUST RIGHT International fashion wear that’s not overdone or trying too hard
Forever New, an Australian brand that has come to the city is definitely what one would call haute fashion for women. It’s urban, preppy and trendy. It’s a brand that’s not overdone and actually gives a contemporary, wearable look.
They have an in-house team of designers who travel all over the globe to keep abreast with international trends and cuts, with a factory set-up in China to process these designs into clothes. Says Forever New’s Business Head Vishal Trehan: “It is the fashion destination for the fashion-conscious. The cuts, style, patterns and prices keep in mind Indian tastes and price-affordability.”
The stylish and chic ‘outer wear’ section for the winter, features long and short jackets in different styles in creams and greys, and knitted ones in square necks. “The forecast for the season are sunshine yellows, some aubergine and purple, with the core colours of black, cream and grey,” adds Vishal.
The outer range starts from Rs. 1,000 to Rs. 3,800. The entire range of clothing reminds you of the 1930s and 40s with a very French, chic, avant-garde twist to it. You could dream of Katherine Hepburn in those graceful, trousers and shirts or you could think of Audrey Hepburn in black and white chequered dainty jackets.
With that image in mind, there are also tops with a shine called ‘lurex’, denims in different shapes and sizes from Rs. 1,400 onwards and lovely trousers. The dressy collection is to die for – light weight dresses and shirts in frills and crumples are fairy-like, ranging from Rs. 1,200 to Rs. 1,800.
The casual ‘street-wear’ collection consists of cargoes and long sweaters in deep greys with a cotton and angora blend. Accessories like bags and belts in leather and faux, tights and leggings are to complete the outfit. There is also an eye-catching, dazzling metallic purse, long beads to garland, sunglasses to slide on, and caps to beat the cold. The satin collection has a very elegant and classy look to it and are in blue, red, grey, black, cream and range from Rs. 1,200 to Rs. 1,800. They are either plain or have geometric or floral prints to them.
Started by Tom Singh in Australia in 2006, Forever New was brought to India by Dipendra and Amanda Goenka with its first store in Bangalore. Forever New is at No. 57 Defence Colony, 100 feet Road, (next to Café Coffee Day), Indiranagar and is open on all days from 10.30 a.m. to 8.30 p.m. Call 41572892.
AYESHA MATTHAN
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
|
