Bishwanath Ghosh meets the man who has illustrated Chandamama since time immemorial and is still at it
In fantasy land, King Vikram and Vetala may still be trying to win against each other, but in real life, they have joined hands to pull off a major victory against change. They continue to remain on the pages of Chandamama, even though the fortunes of the magazine — synonymous with childhood for several generations of Indians — have fluctuated in recent decades, from being closed down for about a year in the late 1990s to changing hands in 2010.
What's, however, more heartening is that the man who created the theme picture for the popular series — showing the sword-wielding King Vikram carrying the corpse on his shoulder through a cremation ground — continues to do illustrations for Chandamama, unmindful of the vicissitudes of his own life or that of the magazine.
Sankar is 87 today: that not only makes him the oldest in the Chandamama team but also the only surviving member of the original team — led by none other than its founder, the legendary B. Nagi Reddi — that steered the multilingual magazine to a combined circulation of nine lakh in the mid-1980s.
Vivid memories
Sankar doesn't remember when exactly he created the theme illustration for the King Vikram and Vetala series: “Sometime in the Sixties, I think.” But many other memories are vivid. When you ask him for his story, he begins to narrate it like a folk tale with the eagerness of a child. He is easily the brand ambassador of the innocent era he depicts in his drawings.
Sankar, or K.C. Sivasankaran, was born in 1924 in a village near Erode. His father was a teacher in the local school. In 1934, when a close relative living in Madras died, Sankar along with his mother and siblings came to the city to stay with the bereaved family. “My elder brother was already in Madras, studying in Pachaiyappa's College. My father had told my mother to put us in a corporation school so that we did not remain idle. Corporation schools did not charge any fee. So she took me and my younger brother to the corporation school in Broadway. There, as a test, we were asked to write the sentence, George V is our King. I wrote it immediately. I had beautiful handwriting. I was admitted to the fifth standard and my brother to the third standard. Because of my handwriting, the teachers always made me write the daily proverb on the notice board — this went on till high school.”
It was at the Muthialpet High School, where Nagi Reddi had also studied, that the drawing teacher discovered Sankar's talent as an artist and often made him come on Sundays — together they would correct the sketches made by the other boys. “‘Look! I asked them to draw a cat but it looks like a rat. What if the inspector of schools comes tomorrow? We will get a black mark.' In return he would give me drawing books, pencils and erasers. It was he who advised me, ‘Son, do not go for BA or MA. I know your value. You must join the arts school.'”
Gaining admission to the five-year course at the School of Arts meant completing a three-week assignment to the satisfaction of the teachers. For one of the assignments, Sankar found that the paint-brush was not cooperating with him, but the effect the obstinate brush produced on paper surprised the principal, the legendary D.P. Roy Chowdhury. “‘Where did you learn the pen-and-knife treatment?' he asked. I just kept quiet. It is best to keep quiet at such moments. He straightaway admitted me to the second year,” laughs Sankar.
Immediately after passing out, in 1946, he joined the Tamil magazine Kalaimagal on a monthly salary of Rs. 85. By 1952, he was earning Rs. 150, but that wasn't sufficient to support a large family, so he was also moonlighting for other magazines, making another Rs. 150. That year, Nagi Reddi hired him for Chandamama, on a salary of Rs. 350: on paper it was shown as Rs. 300 only because Chithra, the chief artist, was drawing Rs. 350.
Moral of the story
Chithra and Sankar began as rivals but went on to become best friends until Chithra died of peptic ulcer in 1979. “Nagi Reddi used to say, ‘Chithra and Sankar are the two bullocks of Chandamama. Without either of them, the bullock cart can't reach the village,'” recalls Sankar. His two other contemporaries, Razi and Vapa, are also no more. Today, since the magazine has become larger in format, Sankar is often called upon to expand their illustrations — for example, drawing the waist-down portion of a king or a hermit whose torso was sketched by one of his late colleagues four or five decades ago.
Today Sankar lives with his wife on a quiet street in Virugambakkam. One morning, about a year ago, he fell into a faint in the staff van while on the way to office, and since then has been working out of home. Arthritis may have twisted his fingers, but the lines he makes with the Wality fountain pen remain just as firm. Two of his sons and a daughter live in Chennai; two other sons live abroad — one in Canada and another in Malaysia.
He may have enriched countless childhoods, yet Sankar lives a modest life. But he has heard stories that make him feel rich: his favourite being that of a young shepherd in Orissa, who preserved his hard-earned copy of Chandamama by rolling it up and inserting it into the hollow of a bamboo. “You know, his ambition in life was to be able to draw like Sankar and Chithra,” says Sankar with the excitement of a child.
The moral of the story: the drawing teacher was right when he told the young Sankar, “Son, don't go for BA or MA.”
Keywords: Chandamama, K. C. Sivasankaran, Chandamama illustrations









Great article.. thanks for Hindu..... We would be happy if " The Hindu "could collect the great artist of chandamama legends like Vapa, Shakthidass, Chitra, they are the golden icons of chandamama but we never saw then nor there biography.
Thanks for such a nice article. It reminded me my childhood when I was reading Chandamama and enjoying the art of Sri.Shankar and Sri.Chitra more than the stories. Lond live Sri.Shankar and Chandamama.
I was worked in Chandamama group for more than 18 years and very much associated with Mr. Sankar who is very sincere at his work. He is very simple man. He has encouraged so many young artists. Always speak in positive spirit. During lunch hours, I show my cartoons and he encouraged me gratly to develop further and given lot of advice. He always use Cap to protect from the hot sun!!! I wish to meet him and renew our association.
Ramakrishnan KR., Coimbatore M: 9790684708
i have ever seen such a mice and great person mr.Sankar. I know him well through my friend who known to him very well. great article
To everyone:Thank you for such wonderful comments. Mr. Sankar is my grandfather, and I have passed on your compliments and regards to him. He is very pleased and grateful to all of you for your kind words! Thank you for the support!
Thank you for this article. I grew up on Chandamama. I still have a few old issues with me from 25 years ago. I wouldnt have been me without this magazine.
A real journey down the memory lane
Long live Mr.Sankar and Chandamama!
For all his artistic contribution to children literature, he should be given Kalaimamani award by the Tamil Nadu government.
I remain a fan of "Chandoba" even today. My childhood was enriched by this magazine, and many of those old sketches and drawings are etched firmly in my memory. My wife believes that a number of South Indian movie actresses owe their days of glory at the national level, particularly Hindi Films, because of this famous illustrated publication. After all, so many adolescent boys grew up on the imagery of feminine good looks presented by Chandamama through the sketches of its heroines. As the article confirms, the sketches came mainly from South Indian artists like Shri. K. C. Sivasankaran and Chithra!
It is very interesting to note that the man behind Chanda mama drawings is there young at 87--may he live long to produce many more of his drawings and enthrall millions!
Passing out means to faint or be rendered unconscious which is not the writer's intent when he describes the artist's schooling.
The Hindu is different because it goes directly to the core value of human sensitivity. Here reading on "Chanda MAMA" took me to my childhood years, we brother sisters used to fight who get first to read. The beautiful of the magazine was it maintained to purity of our culture so well. And Thanks to sacrificed Mr. K. C. Sivasankaran made by not doing money oriented education. Today is paying back to him with lots of respect and adoration.
Congratulations. A very good write-up. Really worth. I feel really proud of in telling that I was a co-worker with our Mr.Sankar for more than 3 decades. After quitting Chandamama,There was no oppurtunity for me to meet Mr.Sankar. I am in Mumbai now-a-days. I had the chance of hearing about my good old colleague thro' your paper for which I am thankful to you . I pray God for Mr. Sankar's good health and long life. Thanks.
Congratulations. A very good write-up. Really worth. I feel really proud of in telling that I was a co-worker with our Mr.Sankar for more than 3 decades. After quitting Chandamama,There was no opportunity for me to meet Mr.Sankar. I am in Mumbai now-a-days. I had the chance of hearing about my good old colleague thro' your paper for which I am thankful to you . I pray God for Mr. Sankar's good health and long life. Thanks.
Congrats,Hindu team for this article. It has transported thousands like me to those enchanting childhood years, who grew up reading Chandamama,Chandoba etc.across India in different languages, but the wonderful pictures by Sankara,Vapa, Chitra were universal. The kings, sorcessors, good & bad people came alive through those beautiful illustrations. We used to eagerly await arrival of new issue every month. We are grateful to these wonderful artists.
It's really heartening to see such stories being published by the Hindu. Thank you!
Humbly saying.. we are the luckiest persons in the world to work with Sri Sankar garu... one of a lengendary magical artist chandamama ever produced. for 60 years he is doing art work for Chandamama. His life is dedicating for decades for lightning the minds of crores of Indian children and elders too.. Recently Chandamama published one of its greatest publications Art Book - two volumes - which includes 200 original drawings from the four pillars of Chandamama Artists.. Sri Sankar, Chitra, Vapa, MTV Acharya.Chandamama Art Book is a unique anthology of art work created by Chandamama's celebrated artists. Stunning pictures by illustrators such as Sankar, Chitra, M.T.V. Acharya, and Vapa will take you down memory lane. Each illustration is a beautiful depiction of a scene in Chandamama's favourite stories. With intricate details in vibrant colours, this collection will appeal to everyone.
A great article, made me nostalgic! Thanks to The Hindu and Bishwanath Ghosh! An inspiring story indeed!
How can we forget the ever popular chandamama? Great to read all about Shankar. May he continue the good work which touches the hearts of so many...Three cheers to him!
Really nice article to read about the person who was almost like an unsung hero. On reading this article all childhood days at my maternal grandparents flashed by. My uncle(mama) use to bring Chandamama marathi books, though my marathi was not good(as i studied in english medium)i enjoyed reading those books(always pestering my cousins for help :)).And one cannot forget Vikram & Bettal Picture.
THank u HINDU
The picture of Vikram standing beside an ancient banyan tree with the corpse on his shoulder, a sword in hand and a serpent coiling nearby -- all this eeriness showed in monochrome (it used to be green, blue or deep pink most of the time) that later turned to colour IS the ONLY VIKRAMADITYA in our minds!!! Warm Salutations to Shri Sankar on bringing happiness and cheer to all of us generation after generation!
Story without illustration is like eating curd rice without salt. Chandamama inspired me by moral stories, to understand the world, and become agood citizen of moral-spiritual-dynamic-progressive-tolerant India.
You brought so much excitement and eagerness into reading the stories in my boyhood days...Pranams to you. Nice on the part of The Hindu to cover such legends, who would otherwise be the unknown faces for us.
Biswanath Ghosh has taken me down memory lane, when I literally grew up reading & enjoying Chandamama with my family members & friends.
The Tamil magazine, Kalaimagal, alongwith others like Kalki, Kumudam & Ananda Vikatan, not only entertained us by their excellent stories / articles but also enriched our knowledge as well for, there were no TVs, VCDs & DVDs during those days. Going to movies was quite restricted & we spent most of our time reading books & playing for which, children of the present generation do not get 'time', as they over-burdened with 'studies'.
It is indeed, heartening that the evergreen Sivasankaran, more popularly known as Sankar to Chandamama readers, is still leading an active life at 87 years with his sketches. His service to society can never be forgotten & one hopes that God Almighty keeps him hale & hearty till the end for, after all, one who is born in this world is sure to die one day.
Thank you for bringing out the obscure wizard who lit up imagination of children. I was a boy who used to walk 5 miles to a library from my small illage just to read "Ambili Amaman"malayalm version of Chandamama.
I had seen so many 'chitrakathas' but none could meet the standards of 'Chandamama' in content and illustrated display.
Thank you Sankar you did a great thing!
Dear Hindu, Thanks for publishing this interview/article. How can one forget the joy of reading Chandamama and the legendary "Vikram Vetal" stories. Reading about the artist whose creations are etched in memories of million of people is simpy fantastic.
Nice story. "He is a legend of Chandamama Art"
Nice story on people who have shaped our culture. Hats off!
A wonderfully written article. I am proud to say Sankar Mama as we fondly call him is our neighbour. I have had the privelige and honor of watching him at work, and he always tells me that its God who is doing it through him. Such a humble and noble soul. We are blessed to be born at his era and more blessed that i can see him daily. Sankar mama&mami, we love you both, and lots of love and respects to you.
This article took me down the memory lane. Salutations to the artist!
What a wonderful article!. Very nostalgic to read the items that stirred up the emotions in yester years. The images and the long dresses that the royal characters wore, are still green in my mind. Long live his skills, Long live Mr. Sankaran. May the Lord bless him with great health to continue the great service.
As an youngster I always read the story of King Vikram & Vetal and was fascinated by the accompanying picture. In fact I used to be frightened by the corpse on the shoulder of King Vikram. It still remains fresh in memory. Today I have seen the man behind King Vikram & Vetal. Thank you. Can you mail his address so that we could invite him for our Rotary functions in schools? I am the President of Rotary Club of Nanganallur.
Thank you sir!Your drawings have travelled with us all thro' and now our children are with Chandamama. A humble man with such great touch-What else can I say? Next time I reach India, I hope to meet you personally. Excellent Write Up!!!Thank you media.
Thank you for nurturing my childhood and millions like me.and thanks for giving us Vikram-Betal, liked that a lot-a lot.@TheHindu great to know the people who made Chandamama & Vikram-Betal, not many papers publishes these articles.
Artists like Mr. Sankar moulded and made our childhood. I am what I am today because of the wonderful stories and illustrations of Chandamama. That innocent era will always be a part of my life and more so, as I go back and read all over again at the Chandamama website, the same decade old Chandamama magazines archived exactly the way they looked and delighted lakhs of kids all those years back. Thank you for wonderful memories Mr. Sankar. We are forever grateful for what you did.
Zeb and Haniya and Mr. K.C Sivasankaran! Inspiring stories of nurtured dreams! One from the internet era and another from the interest era!
It is great to read about the unforgettable Sankar and also Chithra.There was also another name in the earlier issues of Chandamama-M.T.V.Acharya.Chandamama captured the minds of one and all when it made the splash in the middle of last century.
In Bombay,where I grew up,one of the few Tamil Magazines that were available,in the market,more so allowed by elders,for use of then (1950's) kids of my age was 'Ambuli Mama'.It was a very enjoyable experience was to read about the artist.That part of the article is topical even now,when we get read about the artist,who has thrilled so many of his readers,living a modest life even in this material day.All our MLAs,MPs should be made to read this article,and write it 100 times! before every session.
Great article, and an amazing gentleman!! We grew up reading these
magazines, and I am awed by his talent. Thank you.
I am always interested to know of people "behind the curtain" and their lives. Please continue publishing such stories. My Best Regards to Shankar the innocent.
Really my eyes are watering.... great about those days teachers and students also.... this type of emotional value is zero in the current living style..
Awesome article. Thank you The Hindu and Mr.Ghosh. This is highly motivating article. Reading political news is very demotivating and frustrating. Once again thank you.
Thanks for the article. Growing up reading Chandoba ( as it is called in Marathi), I never imagined I would be able to see the faces of the real artist, who sketched such vivid pictures. Would love to see some information about Chitra as well.
I am by happy by reading this. I was regular reader of Kannada version of Chandamama. I may earn lot of money, but the satisfaction used to given by chandamama cannot be comparable to any earnings now. Thanks Hindu and its research on such great persons .
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