In 2015, around Deepavali, while most of Jaipur was shopping for festive wear, Vrinda Agrawal was busy creating new options for them — she launched her garment label Mayori that’s a fresh take on the region’s handblock printing. Two years on, the label has travelled across most of the country. And now, Mayori is back in Chennai for the second time, after their last showing six months ago.
The collection on display here is titled Ikebana and features a lot of floral prints. “Florals are our label’s trademark style and have been a part of all our collections; be it festive or daily-wear,” says Agrawal.
The line on display features silk and cotton kurtas, dresses, tunics, dhoti pants, palazzos, fitted pants, scarves, stoles and more. “Some designs have traditional lehariya too,” says Agrawal.
There is a conscious effort to avoid the popular hues such as reds, blues and oranges. Instead, ivory, powder blue, peach, turquoise, and charcoal are what Agrawal offers her clients.
She says Mayori also aims to fuse Jaipur’s handblock with Japanese colour and design sensibilities. Her head designers are Seyoushi San and Mori San, who are based out of Tokyo, have spent time in the Pink City studying printing for this.
Mayori comes out with a new collection every four months and retails out of multi designer stores such as Belle Robe, Patcholi, Amethyst and on online portals such as The Loom and Jaypore among others.
The exhibition is on today till 8 pm at The English Tea Room, 17, Kasturi Ranga Road.
