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Drama in real life now on telly
`Eyes in the sky', a new Reality TV show, which will soon be aired on Reality TV.
It's the electronic media's version of the Reader's Digest -- or, to be more precise, "drama in real life''. Documenting action from the breathtaking to the bizarre, Reality TV -- which was launched in the U.S in December 1999 and which helped boost audiences across terrestrial and non-terrestrial channels -- is all set to go on the air here from February 1.
And bringing some of these hottest reality shows to people's homes is Zee Turner which has acquired the distribution rights from Zone Vision, the London-based international thematic channel creators. From holiday mishaps to medical emergencies and natural disasters, it captures real-life drama in all its hues.
Targeted at the 16 to 34 age group, the channel features material sourced from factual producers across the world. And the schedule for February 2003 includes the world's greatest child rescues, cheating spouses, outrageous vacation videos, attacking chefs and busted on the job, to name a few.
Announcing the launch of Reality TV in India, Chris Wonski, President of Zone Vision, informs that the channel is being broadcast in 16 different languages over 100 territories worldwide. With its India launch in February coinciding with its expansion in Latin America, subscribers are projected to grow to 60.8 million by 2007.
Alongside the action, viewers can also find intelligent, probing documentaries and fun-filled fly-on-the-wall insights into strange people, strange places and unsolved mysteries. Covering topics as broad as army training camps, escorting agencies and helicopter rescues, Reality TV's wide-ranging programmes tackle issues relevant to viewers of varying backgrounds and interests.
Pointing out that adding Reality TV to the bouquet of Zee provides a competitive edge in innovative programming concepts, Mr. Sunil Khanna, CEO of Zee Turner Private Limited, describes it as India's first fully dedicated schedule of hard-hitting, action-packed, and emotion-filled programming.
Indeed, whether it is through video footage captured on the spot or dramatic recreations, Reality TV catches viewers at the deep end of the work of police units, medical staff and rescue teams from around the globe. Outlandish videos provide lighter moments too, and in-depth documentaries broaden the scope of programming further.
All in all, Reality TV hopes to bring viewers closer to the action by combining real life events with quality documentaries. As they say, "seeing is believing''.
By Kannan K.
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Life
Bangalore
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