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Diamond is the in thing
The former Miss India, Rekha Hande, sporting a diamond necklace set in gold.
DIAMOND HEISTS make for great romances. Not only the heroine, but also the entire audience will be rooting for the hero to get away with the loot. And yes folks, these are movies we are talking about. Several flicks made during the Sixties and Seventies, whether Hollywood or Bollywood, had "rocks" as their theme.
Forget Marilyn Monroe who made diamonds famous. The precious stone now has a new lobbying force behind it. Beauty queens vouch for these expensive baubles, if the Diamond Information Centre is to be believed.
Check out some of these celebrities spotted with "rocks" around their neck. At the recently held semi-finals of the Miss India contests, DJ-turned-actress Malaika Arora was adorned in an ornate diamond choker and later a platinum diamond drop necklace. Socialites sport diamonds on a regular basis and ex-Miss India Rekha Hande wore a diamond necklace.
Jewellery houses have also done their bit in making these stones more affordable for working women.
So, ads flick across the tube urging women to pick up that solitaire and get more complete. Who needs a boyfriend these days? screams another ad.
According to Devika Gidwani, Director, Diamond Trading Company, "Diamonds are the most preferred fashion accessory in India, signifying grace and elegance.
Be it on the ramp, or on celebrities and socialites, diamonds are seen everywhere." Truer words were never spoken.
Now before you rush to make that purchase, note a few facts about diamonds. Look out for the 4Cs as any jeweller or a De Beers advertisement would say.
Standing for carat weight, clarity, colour, and cut, the 4Cs are supposed to benchmark the diamond. Carat is the universal measure of the diamond and clarity indicates its purity.
If this is starting to read like a chemistry lesson, then skip this part and go ahead. A machine called "colorimeter" can be used for colour grading of the diamond.
Of course, there is no substitute for the human eye. While many of these "rocks" appear colourless or white, they have subtle yellow or brown tones that can be detected by comparing two diamonds.
The cut gives the diamond its unique sparkle.
So before you buy a diamond, check these characteristics out and then make the purchase. Happy shopping and if you are one of those lucky people, you might even win a diamond necklace in one of those oh-so-many contests going on around town.
By Satyamurty K.
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