Firefox Bikes, in association with Warner Bros, on Monday launched in India a range of bicycles for children, aiming at selling over 10,000 co-branded bikes this year.
Seven bikes, priced up to Rs 7,520, will be designed based on various cartoon characters — Superman, Batman, Tom & Jerry and so on — and will be available across the company’s over 150 outlets across the country.
“The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie—up augers well for Firefox Bikes since kids relate to Warner Bros characters in a big way,” Firefox Bikes Managing Director Shiv Inder Singh told reporters here.
